I write a blog about personal finance – specifically about my family’s specific and personal approach to how we handle our finances. It isn’t meant to be a blog with the most up-to-date cutting edge personal finance ideas, although my hope is that every reader learns a little something along the way they can apply to their own situation, but it is a blog with a unique hook that anyone can copy yet no one can duplicate.
My blog is honestly and authentically about me and my own approach to personal finance. And that is a topic I have an undying passion for and can speak with absolute authority on. It’s a very simple concept yet a very often overlooked one. The personal engages the reader on an emotional level that straight information simply cannot. In the past seven months, I have grown my blog to just under 1000 RSS subscribers, which is not definitively large by any means but is very solid and rapid growth in a fairly saturated niche. The personal aspect of my blog is what compels people to subscribe, so they won’t miss the next step in our journey.
Now you may read this and think, “Well, that’s nice for you, but my blog isn’t about my story, it’s about x, y, or z, so why am I even reading this post?”. Not every blog is going to tell a story, but I contend that every blog can benefit from injecting a little of the “personal” into their subject matter, no matter how information-focused their topic is.
Here are three key ideas on how to interject relatability and personality into any topic:
1. Why is what you’re blogging about important to you?
If you’re posting about something that you don’t have any interest in and has no relevance in your own life, I invite you to reconsider why you’re posting it. Successful blogging involves commitment, and commitment can be driven by passion. Be passionate about your topic! Care about what you’re saying and who you’re saying it to. Make sure that your own interest in the topic comes across in your writing.
2. Do you have personal experience with the topic at hand?
How does what you’re posting relate to your life and experiences, past or present? Injecting a bit of how this affects you, has affected you, or the ways you see it playing out in your life can bring the driest of information to life and engage your reader. Engaged readers delve deeper and eventually become loyal readers and subsequently subscribers. Expose yourself – write dirty (in a good way)!
3. Can you relate the topic to the average person on their level?
Why should anyone be interested? Know your target audience, and write to them. If your target is off the mark, your words won’t resonate in the way you intend. Relating your content to your audience provides value and translates into repeat visits. Repeat visits translates into loyal readers and – you know the rest.
What makes you unique is your own perspective
Any blog can report news or happenings, your insight and personal spin is what creates compelling content that people want to come back and read again and again. An information-rich finance blog that strikes this balance exceptionally well is The Digerati Life. Her posts are packed with information and value and news to learn from, and she not only interjects personal perspective throughout her posts, at the end of many of her posts, she relates the topic discussed back to her personal experience or explores the common themes that run through the information that can be applicable to anyone.
Don’t neglect the most unique aspect of any blog – the author’s viewpoint. That alone can make you stand out in even the most saturated of niches.