Conversion Ratio
By Pinyo • Sep 6th, 2008 • Category: CConversion ratio is the ratio of visitors from your web site that are “converted” into a sale or a lead. A conversion ratio of 5% would mean that for every 100 visitors to your site, 5 would click-through and turn into a sale or a lead.
Many factors will influence the conversion ratio, including the product of service itself, how targeted the traffic that is coming to your site, the link to the product or service, the visual or graphic, overall site design and usability, the price and value of the product or service being promoted, and the overall effectiveness of web site to drive sales or leads.
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