What’s Your Blog Exit Strategy?

Okay, you have launched your blog, and you have been pouring your heart and soul into it.  You are gaining readers, made new friends, and enjoying the overall experience.  Since nobody can blog forever, have you ever thought about what you’ll do down the road?  I haven’t thought about this until a friend (DebtKid) asked me that question.

exit strategy
Photo by Will Foster via Flickr

Seven Blog Exit Strategies

As I went through the process and considered what I could do if I ever got tired of blogging, here are some of the options:

1. Go Out Quietly

The first option is to simply take it offline.  Let the web hosting run its course and the blog will simply disappear into oblivion.  This is probably the most common fate for blogs.

2. Stay Online, But Stop Updating

If you have a profitable blog with decent amount of organic traffic, leaving it online without updating may be a sensible option.  All you have to do is minimal maintenance and enjoy the residual income from all the hard work you have done.  I believe the official term for this is mothballing your blog.

3. Stay Online, Update A Lot Less

A variation of the one above is to keep it online and only update it once in a while as a post idea emerges.  One of my favorite blogs, Skelliewag, is following this strategy — hopefully for a short time only.

4. Sell Your Blog

There are many marketplaces that you can buy and sell blogs — i.e., SitePoint Marketplace and DigitalPoint Forums.  Just like any other assets, a well developed blog could fetch decent amount of money.  Yaro wrote about high-profile blogs for sale that’s worth reading if you are exploring this option.

5. Sell Your Content

Even if you can’t sell your blog as a whole — i.e., the buyer don’t want your domain name and brand — your content is still valuable.  Depending on the niche and the quality of your content, you could sell your articles for decent amount of money.

6. Turn It Into A Group Blog

If you are simply tired of writing, but you still want to stay in the blogging business, you could do turn it into a multi-author blog.  Of course, this only works if there are proper incentive for the potential contributors — i.e., money, traffic, recognition, etc.

7. Buy And Republish Content

The reverse of “Sell The Content” strategy is to buy content and republish them to keep your blog active.  I am certain that this is not a good long-term solution, but definitely a viable short-term patch to help you through the exiting process.

Do you have a blog exit strategy?  If not, do you think you need one?

Other articles about blog exit strategy:

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17 Responses to “What’s Your Blog Exit Strategy?”

  1. Four Pillars says:

    Interesting – I’m hoping to blog for a good while (if not forever) so an exit strategy is not really relevant at the moment.

    If I do ever want to get out of blogging then I’ll probably come up with a plan at that time. I think the mothballing idea is a good one or possibly hire people to create content for you.

  2. Mrs. Micah says:

    I don’t think I need an exit strategy yet, but certainly a strategy for how I’ll continue.

    In the end, I think I’ll mothball. I get 1/3 or more of my traffic from searches, so people will still come even if I’m gone. Or I might pull a Skellie, just not for a while.

  3. BTGNow.net says:

    #2 is the goal in several years. Very interesting article, I think I have somewhere where I can link back to it.

  4. […] it. Heck, maybe one day I’ll sell it. Or incorporate it into a financial empire. Who knows? The possibilities are numerous, and I’m having fun along the […]

  5. Pinyo says:

    @Four Pillars — Just like investing and personal finance, it’s never too late to think about your end game. Mothballing will definitely work for a while, but the blog will slowly fade…what then?

    @Mrs. Micah — Skellie is not active on Skelliewag, but she’s definitely around doing her other projects…and she has a lot of them.

    @BTG — Eventually 🙂

  6. Melvin says:

    Obviously the best thing to do is selling it…

  7. impNERD says:

    Since the majority of my money from from a non-blog source, I’m not too worried about it. However, if the blog picks up a bit more I’d have to say I’ll just sell it.

    The thing is, I don’t think it’ll happen for another 20 or so years. I’m in it for the long run.

  8. Peter Lee says:

    I’ve never really thought about this but I guess I’ll just sell it. I’d rather see it at it’s peak and let someone else continue the good work.

  9. Spiritwealth says:

    Hire someone to ghostwrite the blog and concentrate on learning marketing strategies to increase income potential. Great post!

  10. Caleb says:

    #7, #5, then #4 ❗

  11. Richard says:

    One other important question is what to do with a domain name that you no longer need. The worst thing is to just let it expire and go to someone else. In my experience, all that happens is that a spam advertising company will immeadiately buy it and use it as a directory for links similar to the domain name. What used to be a blog of your pride and joy becomes a spam portal! It’s a poor ending to your past efforts and people visiting your old domain may get an unpleasant surprise. If you can sell your domain to a new webmaster, even for a standard price, this must be a better option. Alternatively, hang onto the domain, until someone offers to buy it and while waiting, put a simple page up there that does not need maintenance, but does something nice or useful for the internet world.

  12. Pinyo says:

    @Richard — Very good point about the domain name. I definitely would hate to see any of my domain becomes a spam portal. I guess at the minimum, you can use “Google for Domain” and just throw up some ads.

  13. Richard says:

    @ Pinyo – I should have added, that the reason why expired domains get bought so quickly by these companies is because they can inherit your existing Google PR. One thing you can do is to keep the domain and put an advertisement or promotion text on your index page and link to another site you might have. This is technically a landing page that may have very focused marketing or information content. Must use these pages with care, as Google might interpret spamming your own site. If you have a good PR on an old domain, seems like a good way to use it though.

  14. Four Pillars says:

    Richard – why wouldn’t you just let the blog keep running?

    Between Adsense and link sales you could probably make money off a dormant blog for a long time.

  15. Richard says:

    Four Pillars, I guess there is some truth in that. However, I think that “a house not lived in is open to possible intrusion” If you have RSS feeds, they can be used by pirates to supply content in splogs. Your content can be scraped and reused somewhere else, visitors see a blog with no activity and it doesn’t look good for you, your images can be leached and steal your bandwith. You can put most of those issues right with good management, except you still end up with a deserted website. So I think you are right, a dormant blog can be used to plant ad sales and it will work, providing you take care to plug any leaks in your content and you don’t mind that empty look.

  16. One such blog exit strategy is “Going Public”

    Well, this type of Blog exit strategy has no one ever tried in the Blog sphere. But this strategy has born out of my mind only so I am including it here.

    What you can do is, Register a Company around your Blog and take that Company to the public. And by taking your Company Public sell a part of ownership of your Company to the public.

    Of course the main limitation here is, this strategy can apply to only Giant sized blogs which has so much Income stream that can fulfill the criterias of listing.

    Say for Example, Take the Example of Facebook.com. Of course, Facebook is not a blog but a Social Network. But when it achieved a huge size, the owner Mark Zuckerberg has decided to go public instead of following the above strategies.

    So by going public, you will still own the part of the Company (Your Blog) and you can enjoy both ownership and exit from your blog……..

  17. Ralph says:

    I have to say that for now and exit strategy is unnecessary because no one would miss me if I stopped. I have to say that I would enjoy having that problem and your suggestions are intriguing.