Comments on: What’s Your Blog Exit Strategy?

By: Ralph

Ralph — Thu, 05 Nov 2009 01:38:17 +0000

I have to say that for now and exit strategy is unnecessary because no one would miss me if I stopped. I have to say that I would enjoy having that problem and your suggestions are intriguing.

By: My Journey To Billionaire Club

My Journey To Billionaire Club — Sat, 21 Feb 2009 15:16:45 +0000

One such blog exit strategy is “Going Public”

Well, this type of Blog exit strategy has no one ever tried in the Blog sphere. But this strategy has born out of my mind only so I am including it here.

What you can do is, Register a Company around your Blog and take that Company to the public. And by taking your Company Public sell a part of ownership of your Company to the public.

Of course the main limitation here is, this strategy can apply to only Giant sized blogs which has so much Income stream that can fulfill the criterias of listing.

Say for Example, Take the Example of Facebook.com. Of course, Facebook is not a blog but a Social Network. But when it achieved a huge size, the owner Mark Zuckerberg has decided to go public instead of following the above strategies.

So by going public, you will still own the part of the Company (Your Blog) and you can enjoy both ownership and exit from your blog……..

By: Richard

Richard — Fri, 23 Jan 2009 09:27:34 +0000

Four Pillars, I guess there is some truth in that. However, I think that “a house not lived in is open to possible intrusion” If you have RSS feeds, they can be used by pirates to supply content in splogs. Your content can be scraped and reused somewhere else, visitors see a blog with no activity and it doesn’t look good for you, your images can be leached and steal your bandwith. You can put most of those issues right with good management, except you still end up with a deserted website. So I think you are right, a dormant blog can be used to plant ad sales and it will work, providing you take care to plug any leaks in your content and you don’t mind that empty look.

By: Four Pillars

Four Pillars — Fri, 23 Jan 2009 00:37:42 +0000

Richard – why wouldn’t you just let the blog keep running?

Between Adsense and link sales you could probably make money off a dormant blog for a long time.

By: Richard

Richard — Thu, 22 Jan 2009 14:38:06 +0000

@ Pinyo – I should have added, that the reason why expired domains get bought so quickly by these companies is because they can inherit your existing Google PR. One thing you can do is to keep the domain and put an advertisement or promotion text on your index page and link to another site you might have. This is technically a landing page that may have very focused marketing or information content. Must use these pages with care, as Google might interpret spamming your own site. If you have a good PR on an old domain, seems like a good way to use it though.

By: Pinyo

Pinyo — Thu, 22 Jan 2009 13:11:01 +0000

@Richard — Very good point about the domain name. I definitely would hate to see any of my domain becomes a spam portal. I guess at the minimum, you can use “Google for Domain” and just throw up some ads.

By: Richard

Richard — Thu, 22 Jan 2009 08:26:18 +0000

One other important question is what to do with a domain name that you no longer need. The worst thing is to just let it expire and go to someone else. In my experience, all that happens is that a spam advertising company will immeadiately buy it and use it as a directory for links similar to the domain name. What used to be a blog of your pride and joy becomes a spam portal! It’s a poor ending to your past efforts and people visiting your old domain may get an unpleasant surprise. If you can sell your domain to a new webmaster, even for a standard price, this must be a better option. Alternatively, hang onto the domain, until someone offers to buy it and while waiting, put a simple page up there that does not need maintenance, but does something nice or useful for the internet world.

By: Caleb

Caleb — Mon, 24 Nov 2008 00:29:02 +0000

#7, #5, then #4

By: Spiritwealth

Spiritwealth — Fri, 21 Nov 2008 16:02:24 +0000

Hire someone to ghostwrite the blog and concentrate on learning marketing strategies to increase income potential. Great post!

By: Peter Lee

Peter Lee — Thu, 23 Oct 2008 13:45:26 +0000

I’ve never really thought about this but I guess I’ll just sell it. I’d rather see it at it’s peak and let someone else continue the good work.

By: impNERD

impNERD — Tue, 30 Sep 2008 15:06:37 +0000

Since the majority of my money from from a non-blog source, I’m not too worried about it. However, if the blog picks up a bit more I’d have to say I’ll just sell it.

The thing is, I don’t think it’ll happen for another 20 or so years. I’m in it for the long run.

By: Melvin

Melvin — Fri, 26 Sep 2008 21:49:22 +0000

Obviously the best thing to do is selling it…

By: Pinyo

Pinyo — Tue, 23 Sep 2008 00:12:04 +0000

@Four Pillars — Just like investing and personal finance, it’s never too late to think about your end game. Mothballing will definitely work for a while, but the blog will slowly fade…what then?

@Mrs. Micah — Skellie is not active on Skelliewag, but she’s definitely around doing her other projects…and she has a lot of them.

@BTG — Eventually

By: Why I Started BTG: Part 3 - Money | Bridging The Gaap

Why I Started BTG: Part 3 - Money | Bridging The Gaap — Sun, 21 Sep 2008 03:13:39 +0000

[...] it. Heck, maybe one day I’ll sell it. Or incorporate it into a financial empire. Who knows? The possibilities are numerous, and I’m having fun along the [...]

By: BTGNow.net

BTGNow.net — Fri, 19 Sep 2008 05:39:38 +0000

#2 is the goal in several years. Very interesting article, I think I have somewhere where I can link back to it.