Earn More Money With AdSense-Analytics Integration

by Mike Holman

Recently Google made AdSense-Analytics integration available for my account.  I only have a few days worth of data, but I am very impressed with the information so far. As I analyze the data, I am beginning to see some potential uses. If you have no idea what I am talking about, you should start with this Inside AdSense’s article: Make a date with data in Google Analytics — make sure you watch the video, which is included below.

Make More Money With AdSense, The Basics

Before I go into more detail about how I am planning to use the data, let’s cover the basics. In short, your AdSense income depends on three key factors:

  1. Clickthrough Rate (CTR) – There are several things you could do to improve clickthrough rate.  This includes experimenting with:
    • Ad size (e.g., Skyscraper, Leaderboard, etc.)
    • Ad type (i.e., text versus image) — In general, I prefer text ads over image ads.
    • Ad placement (i.e., location or locations on the page) — Based on my experience ads below the Post Title perform very well.  Likewise, Skyscraper ad on the left also performs well.
    • Ad format (e.g., color, border, background, etc.) — My general preference is to have title link that matches the color of links on my site, no border, and matching background color.
  2. $ per click (CPC) – This is mainly determined by the topic and keywords of your blog/posts.
  3. Traffic – In general, the more the better.  However, different traffic type can have significant impact on the CTR.  For example, social bookmarking traffic tends to have very low CTR.  On the other hand, traffic via links from mainstream websites and traffic from organic searches tend to have much higher CTR.

    Use Integration Data To Improve Your AdSense Income

    Now that we have the basics covered, I want to go over two specific ideas on how to use the new data.

    High CTR / High $ per click Pages

    The first set of pages prime for optimization are the high CTR / high $ per click pages.  You want to drive more traffic to these pages because they are money makers that just need more traffic.  Here are a few ideas:

    • Link to these pages from your sidebar or from your home page.  For example, you can call these “Featured Articles”.
    • Link to these pages when you are writing new articles.
    • Link to these pages from your high traffic pages.
    • Buy ads that drive traffic to these pages.  This requires some tinkering since you have to figure out how to spend less on the ads than you are earning to keep some profit.

    Low $ per click Pages

    Another idea revolves around low $ per click pages; especially for pages with high traffic and high CTR.  For these pages there are several things you could try:

    • Look at the ads that appear on these pages and try blocking them. Hopefully, this will bring up the $ per click.
    • Tweak the keywords to attract higher paying keywords.
    • Stop showing AdSense and experiment with other types of advertisement — e.g., relevant affiliate ads, CPM ads, etc.  For example, I am doing this with one of my page that has high traffic and high CTR but with $ per click that’s around 5 cents.
    • Another idea is to replace AdSense with links to your other high CTR / high $ per click pages.

      Anyway, this is a relatively new and you may not have statistically significant amount of data to work with. However, it’s worth exploring and sees what you could do to positively impact your earning.  Here’s a good article I found on this topic: 10 Ways To Analyze AdSense Analytics To Make More Money from RobMalon.com.

      { 15 comments }

      1 ari lestariono

      In my opinion it is difficult to determine CTR, it is private and depending on your path and seeks in this internet marketing, some people have high CTR other though have high traffic yet the CTR is very low and creates another dissappoinment, perhaps to sharpen the pencil it will have to do with keywords research and more sharp on edge content article to specified areas niche

      2 Geoserv

      STUMBLED!

      I didn’t know Adsense could be mixed with Analytics, thanks for the post, will see if it helps me.

      3 Jim

      That would be handy however my adsense and analytics accounts are separate and i had all sorts of trouble trying to get them linked.

      4 Pinyo

      May be you could try contacting Google for help. I know a friend of mine is having a similar issue.

      5 Muri

      I have installed google adsense and works with google analytical and never found any fact before that it is adsense integrated,.however thanks for the share and with the $80 more daily revenue fromthe adsense lone,I am sure that is ultimate dream of a blogger life for me that now trying to fully lived Wired-ly with he intenet DSL

      6 Earning money from internet

      Thanks pinyo your article i very use full
      i am going to implement this on my blog

      7 Marco

      good article , thanks

      8 Ridhuan

      I’m waiting for this but the integration is still not available for my account.. how many visits per day do I need to get this integration available? Can’t wait.. i love watching those graphs and figures

      9 Pinyo

      @Muri – Wow, $80 daily is great.

      @Marco – You’re welcome.

      @Ridhuan – I thought everyone would have this by now. If you still don’t have access, you should ask Google.

      10 MoneyEnergy

      Hi Pinyo, great article, just came across this now…. I also don’t have this adsense-analytics integration – any tips on how exactly to contact google for this? In the past I’ve had no success using their blog or other means. Does the integration happen automatically once you reach a certain metric?

      11 Pinyo

      @MoneyEnergy – I am not sure. I got mine a while back, but I have been with AdSense since the beginning. May be they are working through the line of waiting webmasters?

      12 Angie Walsch

      I installed adsense analytics integration, but nothing is showing up yet. Does it take a day or two to set up???

      13 Pinyo

      Did you install the new code that Google gave you? If you did, the data should show up the next day assuming you have enough AdSense earnings.

      14 Ari Lestariono

      @Muri, does that income from 1 site or many sites?impressive though.

      15 zappolo

      Nice, I’ll try it!!!

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