Last time I wrote about using Google Analytics to boost your AdSense earnings, this time I am going to show you a simple process where you can use Google Analytics Advanced Segments feature to methodically improve your search engines ranking.
How To Find Web Pages With The Most Search Traffic
First let’s find your top performing web pages with the most search engines traffic. Here’s how you’ll find that information from your Google Analytics account:
- Click on Content
- Click on Top Content
- On the upper right, click Segment
- Uncheck All Visits and select Search Traffic
- Click Apply
You’ll see a screen similar to the one below — note that I filtered mine for privacy reason. Note that you now know your top performing web pages in term of search traffic, and can expand the list to see more results.
How To Find Top Performing Keywords For Your Web Page
Take note of these top search traffic articles and follow these steps to find top performing keywords:
- Click on the URL link under the “Page” column
- In the Analyze pull down, select Entrance Keywords
- In the Content pull down, search for and select your chosen article
You’ll see a screen similar to the one below that shows all of the keywords for that particular article with all the vital statistics.
How To Improve Search Traffic With Google Analytics Advanced Segment Data
This is a very powerful piece of information that you are looking at, and there are several things you could do to leverage it. Here are a few ideas you can use to improve your search engines ranking using the data provided.
1. Keywords Optimization
You can start by rewriting the article to emphasize these top keywords. Make sure they appear in important places like the title, first paragraph, meta description, headings, etc. You also want them to appear a few times in your content so that you can achieve a 3-5% keywords density.
If you want to rank well for a particular key phrase, then make sure you optimize the key phrase verbatim as per the suggestion above. For example, if I want to rank well for “new frugal ideas”, then I should have that exact phrase “new frugal ideas” appears a few times and in the headings, first paragraph, etc.
2. Link To This Article From Other Articles Using Various Keywords
Another approach is to link to this article using the keywords you’d like to improve from existing articles within your site, or better yet, from other web sites. Of course, the former is easier, but the latter is much more powerful.
3. Write Follow Up Article
Another idea is to write a brand new article that target similar keywords — i.e., an update to the original article, or a different look at the same idea, etc. In this new article, you also want to link back to the original article using the most important keywords as the anchor text. However, limit the number of links to 1-2.
If you’re lucky enough, you may even get the valuable indented search listing.
These are just a few examples of how you can optimize your web page, and there are other optimization ideas that you can apply to leverage the information made available by Google Analytics Advanced Segments.
Another nice touch about Analytics is the ability to change your timeframe on the fly so that you can see if what you’re doing is actually helping or hurting your site search ranking. However, try to keep your timeframe long enough so that you’re not fooled by daily fluctuation.