Writing Guest Posts to Increase Traffic: Choosing An Audience

One of the key ways to grow a new blog is to get noticed by the right people. A simple way to get this recognition is to write guest posts for other blogs related to yours. There are only so many avenues for people to find your blog, and links to your blog on other blogs is one of those ways. Especially when your blog is relatively new, you will most likely not have a lot of visitors via search engine traffic, so finding ways to get your name and blog out there in the eyes of those who might be interested in what you have to say is key.

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Photo by Drops of Ruby via Flickr

Not all guest posts are created equal however. And sometimes, it isn’t as easy to determine what blog would be most beneficial to yours to have a guest post appear on. Knowing your own niche, and your relevance to it, is key when choosing a blog to offer a guest post to. Here are three key points to consider when thinking about guest posting on another blog:

How is their target audience relevant to mine? How much potential overlap exists?

The most successful guest posts, by far, are going to be on blogs where you have a significant overlap in topic and interest with the host blog. Think about who their audience is – if it is composed of people who are generally interested in the same things you write about, you are more likely to capture their interest and garner visits to your own blog through theirs. This is another place where being a good reader makes you a good blogger — if you are reading the relevant blogs in your niche on a daily basis, it should be rather simple to identify at least three or four blogs where their target audience is your untapped potential.

How much reach does the blog have? Am I likely to find significant numbers of new potential readers there?

Guest posting on a blog that is just starting out, when you are the same, will not generally garner you the level of interest and attention the effort of writing a guest post is worth in terms of numbers and visitors. This is not to say that I discourage writing guest posts for smaller blogs than you are — in fact, I have written numerous guest posts for blogs much larger and much smaller than my own. Writing guest posts also builds relationships between bloggers, and I feel that this is an important aspect that can’t be overlooked. But in terms of increasing your own audience, thinking about the audience you are reaching through your guest post is important. Don’t write a guest post for a blog with 5 subscribers and then expect 1,000 visits from that blog and a 500 point jump in your own numbers. Be realistic in your expectations.

How does my focus and insight compliment theirs? Do I have a viewpoint to add that is complementary to their own?

This is another area where doing your homework is key. What posts of theirs have been the most successful? Can I relate my guest post to points they’ve already hit upon and expand those points with my own insight? The more value the readers of the host blog find in your post, the more likely they are to actually want to read more from your site.


With a little thought and consideration as to audience, topic, and reach, a guest post on another blog can be a really rewarding experience, both in terms of growth of your own blog, and building name recognition for your particular “brand”. Look for opportunities, be bold and create a few opportunities by asking (and don’t feel bad if you get turned down, just try again somewhere else!) and generally, enjoy yourself and spreading the love of your chosen topic. Stay tuned in the future for tips on writing that killer guest post that will drive hoards of readers to your site.

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3 Responses to “Writing Guest Posts to Increase Traffic: Choosing An Audience”

  1. Four Pillars says:

    Good stuff.

    I asked Pinyo this before but are there any rules, guidelines for reposting the guest post on your own blog after a certain amount of time?

    If I do a “good” post on someone else’s blog – I’d like to be able to repost on mine (with some revisions if necessary)

  2. Pinyo says:

    Paidtwice, great post. I am a firm believer of guest posting. It really helped my blog grow over the past few months. And I do agree bigger is not always better when it comes to guest posting. It’s good to take a bit of time to understand the blog and see if guest posting will be mutually beneficial.

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