How to Create an Amazing Domain Name

Finding a good web site name is not as easy as it used to be. Actually, it hasn’t been easy for a long time now because a lot of good domain names have been taken. However, it is still possible to find the perfect domain name for your blog. In this post, I will share with you how I ended up with names like Moolanomy for my personal finance blog and Blogthority for my meta-blog.

Amazing Domain Name Ideas

Seven characteristics of a good domain name

Before I show you how, I want to share with you some characteristics of a good domain name:

  1. Short – The name should be relatively short — i.e., no more than 12 letters. For example, both Blogthority and Moolanomy fit this characteristic.
  2. Easy to remember — The name should be easy to pronounce and spell. Single word is best — even if the word is partially made up.
  3. Contains keyword — If your blog is niche specific, it’s beneficial to have part of a word or 1-2 full words specific to that niche. On the other hand, if your blog is more general, it’s beneficial to have blog name that doesn’t narrow the scope of your blog too much. In any case, you don’t want to go crazy and have a domain name that is just a bunch of keywords either.
  4. Brandable — Alternatively, you can go for catchy name. For example,,, and are brandable names.
  5. Dot com domain — Dot com domain extension is king. I think that you are better off getting a less good domain name with a dot com extension, than a really good domain name with dot net or other extensions. When we speak of a domain name, people naturally think of the dot com version.
  6. Hard to mistaken — Try to avoid plurals, “the,” “my,” hyphenation, and numbers. These elements dilute the quality of your domain name.
  7. Hard to misinterpret — This one may not seems very obvious, but here is a good example: What do you think? Is it “Expert Sex Exchange” or “Experts Exchange”?

Create an amazing domain name in 4 steps

  1. Start with a niche in mind — Serious blogging takes a lot of commitment and passion. If you have a good idea what your web site will be about, you should focus on that particular niche. If you have several related ideas, they could potentially go together in one generalized blog. Otherwise, it’s better to have one niche blog for each of your idea. Start with the niche you are most comfortable with so you can see how it works.
  2. Brainstorm keywords — Now that you identified a niche, let’s say you want to blog about the “environment.” You can use a thesaurus to brainstorm related keywords and synonyms. For the word “environment,” we have the following words:
    • abode, biosphere, element, haven, green, ambiance, atmosphere, aura, climate, domain, element, habitat, purlieus, scene, surroundings, terrain, territory, etc.
  3. Brainstorm domain name ideas — There are several things you can do to get your final domain name ideas:
    1. Use domain name idea generators like or Nameboy
    2. Use prefix or suffix word splicing to create a new word. Check this site for a great list of prefixes and suffixes.
  4. Register your domain name — Once you have a handful of names you really like. Head over to for domain name registration. If your domain name is taken, don’t give up — just rinse and repeat.

That’s it! Have fun finding amazing domain names.

Tags: , , ,

5 Responses to “How to Create an Amazing Domain Name”

  1. David says:

    I thought it was expert sexchange. Weird.

  2. Jeremy says:

    No more than 12 characters is a great tip. Domainers around the web are searching for the hot 5 letter domain names currently. If you could find a name that fits all your great tips and 5 letters, it would add just that much more resell value to your domain name. Although staying below 12 is a very valid and helpful point.

    Really great article though!

  3. Jonathan says:

    Another length tip (less than 12 is great and 5 is all but impossible now)…
    is to keep it under 35 characters including the “.com”. Reason being – if you direct traffic to you site via Adwords, the maximum URL length is currently 35 characters (31 plus “.com”).

  4. fordy says:

    You could also try out for finding available domain names. There are several tools like a thesaurus, dictionary words, name mangler (e.g. flickr) etc.

  5. Pinyo says:

    @Jeremy – I think anything less than 7 is very tough right now, 5 is even tougher. I am happy with anything under 12.

    @Jonathan – Good point about URL characters limit on some popular sites

    @Fordy – Thank you for sharing that.