If you are going to increase your blog income with limited time resources then you need to know how your blog makes money. By reducing the time spent on activities which don’t create income and increasing your time spent on income-earning activities, you can increase your blog income without changing the total amount of time spent on your site.
*Note that for this particular post I mainly use search engine visitors as an example. If your site is quite new then it probably doesn’t get many search engine visitors yet, but it will!
A typical blog which has been around for 6 months or more will get traffic from many different sources:
- Referrals from other sites – If other sites link to your site then you will likely see some traffic from them.
- Regular readers – This is more or less the same as direct traffic. People who subscribe to your feed might click through to your site.
- Search engine traffic – Visitors who find your site after doing a search on a search engine.
All traffic is good and if you are trying to build up regular readers then getting traffic from other sites is probably the best type of traffic to have.
But what if you are trying to make money?
In that case it is search engine traffic that you want. The problem with regular readers and in most cases visitors from other sites is that they are visiting your site to read what you have written and for no other reason. They won’t click on your ads and are not likely to buy any products you pitch. When a regular readers visits your site they want to be entertained and informed. They are not likely to be in the process of buying something.
Of course the previous paragraph is not 100% true, but it is true enough that for this discussion I’m assuming it is 100% true. I always assume that I don’t make any money at all from my regular readers when planning my income-earning activities.
Search engine visitors on the other hand are always looking for specific information of some type. They don’t always want to buy something but in a lot of cases they are researching for an upcoming purchase. Someone searching for “best high interest savings account” could very well be shopping around for a new savings account.
Regardless of the reason – search engine visitors are far more likely to click on your Adsense blocks and affiliate links than visitors from any other source.
This fact alone isn’t going to make you more money, but it is a key concept which I’ll be revisiting in other posts. One of the keys to increasing your blog income is to take a good look at the time you spend on your regular (non-paying) readers vs time you spend on (paying) search engine visitors. Changing this ratio should increase your income. In the next post we’ll take a closer look at different types of search engine visitors since they are not all same.
Read my post on search engine visitors make you money.
Why only focus on one income stream?
In my case, probably 90%-95% of my online income is earned from search engine visitors so it makes sense for me to assume that if I want to increase earnings then I need to work on activities geared towards getting more and higher quality search engine visitors. If I was a full time blogger then I might try to create income earning products for my regular readers, but I’m not. My time is very limited so it doesn’t matter if I’m “leaving money on the table” by ignoring certain income possibilities.
I have to focus on getting the highest return on my limited time.
I should point out that I consider my sites to be a hobby as well – the reality is that I don’t “enjoy” the search engine posts as much so I still like to do a post a week which is just for my enjoyment. You CAN mix up different types of posts. It doesn’t have to be all work or all play.
Don’t believe me that search engine visitors are where the money is?
Try this simple exercise
Look in your Google Analytics and go Traffic sources/ Search engines/Landing page – you will then see the most visited posts by search engine visitors for the past month. Then look at Content/AdSense and look at those top earning posts. See if you can see any similarities in those two lists. When I do this on my blogs I notice 2 things:
- The top money making posts all have at least some search engine traffic.
- Not all posts with good search engine traffic make good money. This concept will be discussed in the next post.
Don’t have Google Analytics or if you do then it’s not integrated with Adsense? Let me know in the comments and I’ll write about it.