One big issue some bloggers face is allegiance to their regular readers, combined with a fear that they will all leave en masse if the blogger changes their writing style in any way, shape or form.
This is usually a function of the fact that a lot of new bloggers start their sites for themselves and their readers and making money isn’t a big consideration if any. We love getting new readers and comments and hate to do anything to jeopardize that.
The problem is that eventually the novelty of having a blog and an audience wears off. Now you want to make some money! Adding advertisements and changing some of the content can be a scary thing. Will my readers desert me? My readers need me – I can’t let them down.
Change the way you think about regular readers
- You give your readers free, regular content. You don’t owe them anything on top of that. In fact you don’t owe them anything at all.
- They aren’t going to leave in droves unless you completely change the way you blog. Smaller incremental changes are perfectly acceptable.
- Regular readers don’t make money for you – search engine visitors make the money.
- If you are not willing or afraid to change then you are probably giving up potential income for the (perceived) benefit of your regular readers.
You aren’t your regular readers
Most readers subscribe to a lot of blogs, but they don’t read everything you write. This means that if you do the odd “affiliate” post or review which is basically an ad, then they will just skip it and will be back to check out the next post. It’s just not a big deal to most people if you want to make some money.
Consider monetization changes to the blog as a “fee” for the readers. Maybe some of the posts are not your normal topics, perhaps you have a popup advertising your newsletter or recent product. The readers have to deal with it if they want to keep reading your fine material.
Do you want to make more money or not?
If you want to make more money then you have to make some changes to the way you do things. It’s as simple as that.
It’s important to note that making changes doesn’t mean you have to change everything. You don’t have to plaster your site with ads and do spammy posts all the time in order to make more $$.
You can do both
What if you wrote some articles for your regular readers and some for money?
It doesn’t have to be all or none.
Think about starting slowly and replacing one “regular” post a week with a “money” post which is geared towards you making money.
One problem with money posts is that they are often not very interesting for the blogger. Doing a mix of both types of posts can be a great way for the blogger and the regular readers to stay interested in the blog and make some more bucks!