Use Blurb Exchange To Promote Your Niche Blog

With all the rave about niche blogging and linking only to related sites, bloggers are overlooking a powerful marketing tool. Sure, its great to get targeted niche traffic but some niches are universally appealing to most readers. Some of these universal niches include:

  • Personal Finance,
  • Career,
  • Parenting,
  • Education,
  • Health and Fitness,
  • Self-Improvement.
  • etc.

If your blog belong to one of these niches, there’s a technique that I call “blurb exchange” that may be useful to promote your blog traffic.

What’s a blurb?

A blurb is basically a brief promotional statement designed to generate interest.

How does blurb exchange work?

Similar to link exchange, you make an arrangement with another blogger preferably in a different niche than yours. In one of your blog post, you’ll mention something about your blurb exchange partner’s blog and in return your partner will say something about your blog.

For example, let’s say I am working with someone in the education niche, I could start a blog post with something like this:

I was reading about American high school curriculum at The Education Wonks the other day and it made me think about how we should teach our children about money management in high school…

In return, The Education Wonks would write something about my blog. For example:

Recently, I came across a post at Moolanomy about teaching money management in high school, which I thought was an interesting idea…

Well, you get the idea. Essentially, a blog level link exchange with the primary purpose of driving traffic to another blog.

As far as best practice goes, the blogger could make it easier by recommending a few posts that his partner could link to. The blogger could even go as far as recommending the key phrase that should be used.

How is this beneficial?

Since universal niche blogs are appealing to most readers, this technique gives the collaborating bloggers an opportunity to gain new readers and subscribers. It is a good supplementary technique to working within the niche because you are expanding beyond your sphere of influence.

The main problem with this technique is that it takes a lot of work to find someone to work with for several reasons:

  • You are not familiar with the players in other niche
  • You’ll have to explain the concept persuasively to the other person

However, I think both of these could be overcome. First, I recommend using to find potential partners. Then you can explain the concept and point your potential partners to this post on Blogthority.

Give it a try. You won’t regret it.

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7 Responses to “Use Blurb Exchange To Promote Your Niche Blog”

  1. Momma says:

    I love this idea! Thanks for the tip. I think that lots of us overlook this option when we get into the groove of blogging and sharing comments on our favorite niche blogs.

  2. sounds like a good techniqe might try it out

  3. […] presents Use Blurb Exchange To Promote Your Niche Blog posted at Blogthority, saying, “With all the rave about niche blogging and linking only to […]

  4. It’s an interesting idea for link building. My question is if Google is smart enough (and probably it is 🙂 ) to define this as links exchange. I see it as a better form than the traditional one, because your link will be in text so the keywords from anchor text will be highly valued.

  5. Gabi says:

    This is a smart suggestion; because lately site links are less valuable than links inside of the post.
    What was really helpful for me was suggestion related to, a site I didn’t know.

  6. Kevin says:

    Interesting approach; I just came across this post just now. It’s like the precursor to doing a guest post. I’m just starting out my blog, so tips like this help me out a lot!

  7. Mike says:

    It’s not a bad approach although the guest post is probably more effective (and more time consuming).

    Good luck with your blog.