Links are the currency of all serious money-making bloggers. We want them, we crave them, perhaps sometimes we even have dreams about them.
This article explains why links are good and how to get them.
Google spends a lot of time trying to determine the difference between legitimate links (ie the kind where someone links to an article because they think it’s a useful article) and fake links such as where two bloggers agree to swap links or things like blog carnivals.
If Google figures out you are playing a lot of games with links, you might lose authority in the search engine rankings. At the very least, you will get less or no benefit from any fake links pointing to your blog.
A blogger friend recently told me about a link strategy that goes like this:
- Blogger hosts a blog carnival (see my link building article for an explanation of blog carnivals) and creates a post which lists all the appropriate submitted articles.
- Blogger gets a pile of links to the blog carnival page.
- Blogger deletes carnival post and redirects all the links to another page which likely contains some sort of product page.
By doing this the blogger can get more valuable links to a page that wouldn’t otherwise get a lot of links, such as a product review page.
I don’t like this
To me, this is very deceitful and when I see this has happened, I go and delete all links to that blog. I don’t want to link to spammy sites and in my opinion they have crossed the line into spam.
First of all – bloggers submit articles to get links from the host blog. If the host blog then deletes that page, those links disappear and the submitting bloggers have wasted their time.
Secondly, I don’t mind linking to a blog for a good article or a carnival, but I don’t feel it is right for that blogger to then change the content dramatically after I’ve linked to it.
What do you think? Is this link-building strategy taking things too far?