Above the Fold
By Pinyo • Sep 6th, 2008 • Category: AAbove the fold describes the area on a web page that is visible to the viewer without using scrollbars. The term is adopted from newspapers where it refers to the top half of the front page.
Having your content above the fold means that it will be more prominently displayed. Advertisements in this area are usually more likely to get higher click through rate, but is also more expensive for advertisers.
Related terms: Below the Fold
Did you like this article? If so, you can get all the latest articles delivered to your email inbox for free each morning. Click here to subscribe by email. Your email will only be used to deliver this once-daily subscription and you can unsubscribe at any time.
