Banner fatigue, or ad blindness, is a condition that occurs when the consumer has seen the banner too often and no longer notices it. In this case, the CTR of the banner drops and the banner becomes ineffective. Also used to refer to consumers who have grown accustomed to banner ads that they no longer notice the content of banners.
One method to help increase advertisement click throught rate is to change the position of the ad periodically. This will cause the ad to become “visible” again.
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