Author Archive

Banner fatigue, or ad blindness, is a condition that occurs when the consumer has seen the banner too often and no longer notices it. In this case, the CTR of the banner drops and the banner becomes ineffective. Also used to refer to consumers who have grown accustomed to banner ads that they no longer [...]

Below the fold refers to content of a web page that is not seen immediately unless the user scrolls down.
Related terms: Above the Fold.

Blind link is a link, either text or banner, that misleads the consumer — i.e., it takes you to some destination other than what you had expected. A common example is the “Choose your favorite color” or “Punch the monkey” banner.

Blind Traffic is low quality traffic generated by misleading banners or misleading spam. Blind traffic by nature is not targeted traffic.

The term blog came from the phrase “Web Log”. A blog is basically a journal that is available on the Web. The activity of updating a blog is blogging and someone who keeps a blog is a blogger. Blogs are typically updated daily using software that allows people with little or no technical background to [...]

In graphical user interfaces, such as a web page, a button is a small area or graphical element generally associated with a form that you can click to cause an action to occur.

Cloaking is a technique used by some web sites to deliver one page to a search engine for indexing (or a page for each search engine for even more optimization), while serving an entirely different page to human visitors. Usually, this is an attempt to get higher search engine ranking.
There are opposing views as to [...]

In search engine result pages, clustering is the grouping of multiple web pages from the same web site into one or two listings in order to improve search result by preventing a particular web site to dominate the search result. This also makes the list of results clearer and more useful to the user, [...]

I occasionally come across new bloggers who are eager to generate traffic to their blog.  They become focused on blog promotion and SEO before their blog is ready. I applaud their efforts, but I think it’s a mistake to promote your blog to prematurely.

Photo by Kelly Asmodee via Flickr
A good web site should serves a [...]

Conversion ratio is the ratio of visitors from your web site that are “converted” into a sale or a lead. A conversion ratio of 5% would mean that for every 100 visitors to your site, 5 would click-through and turn into a sale or a lead.
Many factors will influence the conversion ratio, including the product [...]