Archive for the ‘Definitions’ Category

Above the fold describes the area on a web page that is visible to the viewer without using scrollbars. The term is adopted from newspapers where it refers to the top half of the front page.
Having your content above the fold means that it will be more prominently displayed.  Advertisements in this area are usually [...]

See Banner Fatigue

Algorithm is a pre-defined set of computational operations that takes many factors into consideration to determine the search engine ranking of a web page for a specific key word or key phrase. One of Search Engine Optimizers biggest challenge is to figure out the algorithm of large search engines such as Google, Yahoo!, and MSN [...]

See Link Text.

Apache HTTP Server is UNIX-based, open-source web server that is used to host about half the web sites on the Internet. Originally, Apache was a UNIX product, but now versions for Windows, OS/2 and other platforms exist. As with most open-source projects, there are numerous add-ons and tailored versions of the server available, which are [...]

Applet is a program, usually Java, that can be included in a web pages and then executed by a capable browser.

Banner fatigue, or ad blindness, is a condition that occurs when the consumer has seen the banner too often and no longer notices it. In this case, the CTR of the banner drops and the banner becomes ineffective. Also used to refer to consumers who have grown accustomed to banner ads that they no longer [...]

Below the fold refers to content of a web page that is not seen immediately unless the user scrolls down.
Related terms: Above the Fold.

Blind link is a link, either text or banner, that misleads the consumer — i.e., it takes you to some destination other than what you had expected. A common example is the “Choose your favorite color” or “Punch the monkey” banner.

Blind Traffic is low quality traffic generated by misleading banners or misleading spam. Blind traffic by nature is not targeted traffic.