Content And Usability Before Blog Promotion

September 8, 2008

I occasionally come across new bloggers who are eager to generate traffic to their blog.  They become focused on blog promotion and SEO before their blog is ready. I applaud their efforts, but I think it’s a mistake to promote your blog to prematurely.

Photo by Kelly Asmodee via Flickr
A good web site should serves a [...]

Read the full article →

Domain

September 7, 2008

A domain is a hierarchical system use to define an Internet location or set of addressable computers.
The first part of a domain name is called the Top Level Domain (TLD). This is typically the last two or three letters that represent the geographical or section of the Internet.
Major domain suffixes are:

.edu – Educational Institutions;
.gov – [...]

Read the full article →

Description

September 6, 2008

The description of a web site in a web directory or search engine. Human-edited web directories usually compose a description after reviewing the site. Crawlers may use the description embedded in the page’s code or meta description tag.

Read the full article →

Deep Linking

September 6, 2008

Deep linking is a direct link to any web page that is not the start page (index page, or home page) within a web site. This technique bypasses the usual “access route”, and some site administrator do not like this — i.e., advertisment pages are bypassed.
However, deep linking, in combination with keywords rich anchor text [...]

Read the full article →

Conversion Ratio

September 6, 2008

Conversion ratio is the ratio of visitors from your web site that are “converted” into a sale or a lead. A conversion ratio of 5% would mean that for every 100 visitors to your site, 5 would click-through and turn into a sale or a lead.
Many factors will influence the conversion ratio, including the product [...]

Read the full article →

Clustering

September 6, 2008

In search engine result pages, clustering is the grouping of multiple web pages from the same web site into one or two listings in order to improve search result by preventing a particular web site to dominate the search result. This also makes the list of results clearer and more useful to the user, [...]

Read the full article →

Blind Link

September 6, 2008

Blind link is a link, either text or banner, that misleads the consumer — i.e., it takes you to some destination other than what you had expected. A common example is the “Choose your favorite color” or “Punch the monkey” banner.

Read the full article →

Anchor Text

September 6, 2008

See Link Text.

Read the full article →

Link Text

September 6, 2008

Link text is the clickable portion of text displayed (usually as blue, underlined text) for a link. Also known as anchor text.

Read the full article →

Algorithm

September 6, 2008

Algorithm is a pre-defined set of computational operations that takes many factors into consideration to determine the search engine ranking of a web page for a specific key word or key phrase. One of Search Engine Optimizers biggest challenge is to figure out the algorithm of large search engines such as Google, Yahoo!, and MSN [...]

Read the full article →