Posts Tagged ‘Analytics’

Improve Search Ranking With Google Analytics Advanced Segments

Sunday, February 22nd, 2009

Last time I wrote about using Google Analytics to boost your AdSense earnings, this time I am going to show you a simple process where you can use Google Analytics Advanced Segments feature to methodically improve your search engines ranking.

How To Find Web Pages With The Most Search Traffic

First let’s find your top performing web pages with the most search engines traffic. Here’s how you’ll find that information from your Google Analytics account:

  • Click on Content
  • Click on Top Content
  • On the upper right, click Segment

advanced-segements

  • Uncheck All Visits and select Search Traffic
  • Click Apply

You’ll see a screen similar to the one below — note that I filtered mine for privacy reason. Note that you now know your top performing web pages in term of search traffic, and can expand the list to see more results.

top-content

How To Find Top Performing Keywords For Your Web Page

Take note of these top search traffic articles and follow these steps to find top performing keywords:

  • Click on the URL link under the “Page” column
  • In the Analyze pull down, select Entrance Keywords
  • In the Content pull down, search for and select your chosen article

You’ll see a screen similar to the one below that shows all of the keywords for that particular article with all the vital statistics.

top-keywords

How To Improve Search Traffic With Google Analytics Advanced Segment Data

This is a very powerful piece of information that you are looking at, and there are several things you could do to leverage it. Here are a few ideas you can use to improve your search engines ranking using the data provided.

1. Keywords Optimization

You can start by rewriting the article to emphasize these top keywords.  Make sure they appear in important places like the title, first paragraph, meta description, headings, etc. You also want them to appear a few times in your content so that you can achieve a 3-5% keywords density.

If you want to rank well for a particular key phrase, then make sure you optimize the key phrase verbatim as per the suggestion above. For example, if I want to rank well for “new frugal ideas”, then I should have that exact phrase “new frugal ideas” appears a few times and in the headings, first paragraph, etc.

2. Link To This Article From Other Articles Using Various Keywords

Another approach is to link to this article using the keywords you’d like to improve from existing articles within your site, or better yet, from other web sites. Of course, the former is easier, but the latter is much more powerful.

3. Write Follow Up Article

Another idea is to write a brand new article that target similar keywords — i.e., an update to the original article, or a different look at the same idea, etc. In this new article, you also want to link back to the original article using the most important keywords as the anchor text. However, limit the number of links to 1-2.

If you’re lucky enough, you may even get the valuable indented search listing.

Conclusion

These are just a few examples of how you can optimize your web page, and there are other optimization ideas that you can apply to leverage the information made available by Google Analytics Advanced Segments.

Another nice touch about Analytics is the ability to change your timeframe on the fly so that you can see if what you’re doing is actually helping or hurting your site search ranking. However, try to keep your timeframe long enough so that you’re not fooled by daily fluctuation.

Earn More Money With AdSense-Analytics Integration

Wednesday, December 24th, 2008

Recently Google made AdSense-Analytics integration available for my account.  I only have a few days worth of data, but I am very impressed with the information so far. As I analyze the data, I am beginning to see some potential uses. If you have no idea what I am talking about, you should start with this Inside AdSense’s article: Make a date with data in Google Analytics — make sure you watch the video, which is included below.

Make More Money With AdSense, The Basics

Before I go into more detail about how I am planning to use the data, let’s cover the basics. In short, your AdSense income depends on three key factors:

  1. Clickthrough Rate (CTR) — There are several things you could do to improve clickthrough rate.  This includes experimenting with:
    • Ad size (e.g., Skyscraper, Leaderboard, etc.)
    • Ad type (i.e., text versus image) — In general, I prefer text ads over image ads.
    • Ad placement (i.e., location or locations on the page) — Based on my experience ads below the Post Title perform very well.  Likewise, Skyscraper ad on the left also performs well.
    • Ad format (e.g., color, border, background, etc.) — My general preference is to have title link that matches the color of links on my site, no border, and matching background color.
  2. $ per click (CPC) — This is mainly determined by the topic and keywords of your blog/posts.
  3. Traffic — In general, the more the better.  However, different traffic type can have significant impact on the CTR.  For example, social bookmarking traffic tends to have very low CTR.  On the other hand, traffic via links from mainstream websites and traffic from organic searches tend to have much higher CTR.

    Use Integration Data To Improve Your AdSense Income

    Now that we have the basics covered, I want to go over two specific ideas on how to use the new data.

    High CTR / High $ per click Pages

    The first set of pages prime for optimization are the high CTR / high $ per click pages.  You want to drive more traffic to these pages because they are money makers that just need more traffic.  Here are a few ideas:

    • Link to these pages from your sidebar or from your home page.  For example, you can call these “Featured Articles”.
    • Link to these pages when you are writing new articles.
    • Link to these pages from your high traffic pages.
    • Buy ads that drive traffic to these pages.  This requires some tinkering since you have to figure out how to spend less on the ads than you are earning to keep some profit.

    Low $ per click Pages

    Another idea revolves around low $ per click pages; especially for pages with high traffic and high CTR.  For these pages there are several things you could try:

    • Look at the ads that appear on these pages and try blocking them. Hopefully, this will bring up the $ per click.
    • Tweak the keywords to attract higher paying keywords.
    • Stop showing AdSense and experiment with other types of advertisement — e.g., relevant affiliate ads, CPM ads, etc.  For example, I am doing this with one of my page that has high traffic and high CTR but with $ per click that’s around 5 cents.
    • Another idea is to replace AdSense with links to your other high CTR / high $ per click pages.

      Anyway, this is a relatively new and you may not have statistically significant amount of data to work with. However, it’s worth exploring and sees what you could do to positively impact your earning.  Here’s a good article I found on this topic: 10 Ways To Analyze AdSense Analytics To Make More Money from RobMalon.com.