Posts Tagged ‘keyword’

Earn More Money With AdSense-Analytics Integration

Wednesday, December 24th, 2008

Recently Google made AdSense-Analytics integration available for my account.  I only have a few days worth of data, but I am very impressed with the information so far. As I analyze the data, I am beginning to see some potential uses. If you have no idea what I am talking about, you should start with this Inside AdSense’s article: Make a date with data in Google Analytics — make sure you watch the video, which is included below.

Make More Money With AdSense, The Basics

Before I go into more detail about how I am planning to use the data, let’s cover the basics. In short, your AdSense income depends on three key factors:

  1. Clickthrough Rate (CTR) — There are several things you could do to improve clickthrough rate.  This includes experimenting with:
    • Ad size (e.g., Skyscraper, Leaderboard, etc.)
    • Ad type (i.e., text versus image) — In general, I prefer text ads over image ads.
    • Ad placement (i.e., location or locations on the page) — Based on my experience ads below the Post Title perform very well.  Likewise, Skyscraper ad on the left also performs well.
    • Ad format (e.g., color, border, background, etc.) — My general preference is to have title link that matches the color of links on my site, no border, and matching background color.
  2. $ per click (CPC) — This is mainly determined by the topic and keywords of your blog/posts.
  3. Traffic — In general, the more the better.  However, different traffic type can have significant impact on the CTR.  For example, social bookmarking traffic tends to have very low CTR.  On the other hand, traffic via links from mainstream websites and traffic from organic searches tend to have much higher CTR.

    Use Integration Data To Improve Your AdSense Income

    Now that we have the basics covered, I want to go over two specific ideas on how to use the new data.

    High CTR / High $ per click Pages

    The first set of pages prime for optimization are the high CTR / high $ per click pages.  You want to drive more traffic to these pages because they are money makers that just need more traffic.  Here are a few ideas:

    • Link to these pages from your sidebar or from your home page.  For example, you can call these “Featured Articles”.
    • Link to these pages when you are writing new articles.
    • Link to these pages from your high traffic pages.
    • Buy ads that drive traffic to these pages.  This requires some tinkering since you have to figure out how to spend less on the ads than you are earning to keep some profit.

    Low $ per click Pages

    Another idea revolves around low $ per click pages; especially for pages with high traffic and high CTR.  For these pages there are several things you could try:

    • Look at the ads that appear on these pages and try blocking them. Hopefully, this will bring up the $ per click.
    • Tweak the keywords to attract higher paying keywords.
    • Stop showing AdSense and experiment with other types of advertisement — e.g., relevant affiliate ads, CPM ads, etc.  For example, I am doing this with one of my page that has high traffic and high CTR but with $ per click that’s around 5 cents.
    • Another idea is to replace AdSense with links to your other high CTR / high $ per click pages.

      Anyway, this is a relatively new and you may not have statistically significant amount of data to work with. However, it’s worth exploring and sees what you could do to positively impact your earning.  Here’s a good article I found on this topic: 10 Ways To Analyze AdSense Analytics To Make More Money from RobMalon.com.

      How to Create an Amazing Domain Name

      Tuesday, January 29th, 2008

      Finding a good web site name is not as easy as it used to be. Actually, it hasn’t been easy for a long time now because a lot of good domain names have been taken. However, it is still possible to find the perfect domain name for your blog. In this post, I will share with you how I ended up with names like Moolanomy for my personal finance blog and Blogthority for my meta-blog.

      Amazing Domain Name Ideas

      Seven characteristics of a good domain name

      Before I show you how, I want to share with you some characteristics of a good domain name:

      1. Short – The name should be relatively short — i.e., no more than 12 letters. For example, both Blogthority and Moolanomy fit this characteristic.
      2. Easy to remember — The name should be easy to pronounce and spell. Single word is best — even if the word is partially made up.
      3. Contains keyword — If your blog is niche specific, it’s beneficial to have part of a word or 1-2 full words specific to that niche. On the other hand, if your blog is more general, it’s beneficial to have blog name that doesn’t narrow the scope of your blog too much. In any case, you don’t want to go crazy and have a domain name that is just a bunch of keywords either.
      4. Brandable — Alternatively, you can go for catchy name. For example, Twitter.com, Zecco.com, and Google.com are brandable names.
      5. Dot com domain — Dot com domain extension is king. I think that you are better off getting a less good domain name with a dot com extension, than a really good domain name with dot net or other extensions. When we speak of a domain name, people naturally think of the dot com version.
      6. Hard to mistaken — Try to avoid plurals, “the,” “my,” hyphenation, and numbers. These elements dilute the quality of your domain name.
      7. Hard to misinterpret — This one may not seems very obvious, but here is a good example: expertsexchange.com. What do you think? Is it “Expert Sex Exchange” or “Experts Exchange”?

      Create an amazing domain name in 4 steps

      1. Start with a niche in mind — Serious blogging takes a lot of commitment and passion. If you have a good idea what your web site will be about, you should focus on that particular niche. If you have several related ideas, they could potentially go together in one generalized blog. Otherwise, it’s better to have one niche blog for each of your idea. Start with the niche you are most comfortable with so you can see how it works.
      2. Brainstorm keywords — Now that you identified a niche, let’s say you want to blog about the “environment.” You can use a thesaurus to brainstorm related keywords and synonyms. For the word “environment,” we have the following words:
        • abode, biosphere, element, haven, green, ambiance, atmosphere, aura, climate, domain, element, habitat, purlieus, scene, surroundings, terrain, territory, etc.
      3. Brainstorm domain name ideas — There are several things you can do to get your final domain name ideas:
        1. Use domain name idea generators like MakeWords.com or Nameboy
        2. Use prefix or suffix word splicing to create a new word. Check this site for a great list of prefixes and suffixes.
      4. Register your domain name — Once you have a handful of names you really like. Head over to GoDaddy.com for domain name registration. If your domain name is taken, don’t give up — just rinse and repeat.

      That’s it! Have fun finding amazing domain names.